Posted on: 12/02/2020
Having an online reputation is essential for any business. Growing competition, as well as lack of trust and customers, can have a serious impact on the decision-making process consumers go through when looking to buy online.
If a company / product lacks a good reputation, it’s easy for potential customers to look for another company who has earned a positive reputation by earning their consumers’ trust.
This trust encourages cutomers to rely on recommendations from other consumers more than anything else. 92% of consumers reading online reviews. All this shows that customer feedback is one of the most effective ways to build any business’s online reputation.
So Businesses need to make sure that they have a good business reputation management strategy if they want to take advantage of the fact that consumers have changed their decision-making process. Reputation, recommendations, and reviews are all that can result from the right reputation management strategy.
1- Having a professional, talented and loyal staff is key to any business’s success.
2-Customer advocacy strategy can be implemented as part of any company’s overall marketing strategy but it's often ignored by most companies. Customer advocacy leverages loyal customers as brand ambassadors.
3- Earning and keeping your customers’ trust is key to long-term success and is the core principle of having a reputation management strategy.
4- By focusing on your customers rather than the means of reputation, you’re able to inherently dedicate your business to your reputation through your own customers.